About
We Bridge China to the World.
A cross-cultural PR and marketing agency connecting China with the world.
Our Story
Cross-border growth requires people who understand both sides.
iSpiderMedia was founded in Shanghai in 2019 by a team of Chinese and German communications and marketing professionals.
International brands entering China need more than a local supplier. They need a partner who understands the expectations of global headquarters while also understanding Chinese consumers, media, digital platforms, culture and ways of doing business.
At the same time, as more Chinese companies expand internationally, they face the reverse challenge: how to communicate their brands, expertise and ambitions in ways that resonate beyond China.
Today, we operate across China and Europe, helping global brands enter, communicate and grow in China — and supporting Chinese companies building their international presence.
Founded in Shanghai. Connected to the world.
2019
Founded by a Chinese–German team
200+
Brands worked with
1,000+
Projects delivered
Global Brands Need Local Relevance.
Strong international brands should not lose their identity when entering China. But they cannot expect the same strategy, message or channels to work unchanged.
We believe effective China marketing requires a balance: global brand consistency, and local market relevance. That balance guides how we work.
Global brand consistencyLocal market relevance
Leadership
A Chinese–German founding team with the core members holding 10+ years of international PR and brand-communications experience.
Helence Zhang
Founder & Director
Andreas Keck
Co-founder
Jessica Ding
Partner & PR Director
Our Difference
01
We Understand Global Brands
Our international background helps us work effectively with global marketing teams, regional headquarters and decision-makers.
02
We Understand China
Our local team understands Chinese media, social platforms, cultural expectations, consumers and business practices.
03
We Connect Strategy and Execution
We do not stop at recommendations. Our team executes through PR, social media, content, KOL campaigns, digital marketing and events.
04
We Think Long Term
Our goal is not simply to launch another campaign. We want to help brands build lasting awareness, credibility and relevance.