Marketing

WeChat has become a powerhouse in the world of social media, boasting over a billion monthly active users. One of its key features is WeChat Channels. This is great for businesses to advertise and talk to the people they want to reach. In this article you will learn how to create a WeChat Channel, post […]

Did you know that 9 out of 10 Chinese businesses entering the American market fail? According to a study conducted by Sozo Group, a Hong Kong company that provides investment expertise to businesses in China, 90% of Chinese private enterprises that attempt to manufacture in the United States or Europe end up failing to gain a permanent foothold in the market.  

Marketing is as much an art as it is a science, and in today’s globalized world, understanding cultural nuances is paramount for successful campaigns. Europe and China stand as two distinct landscapes, each with its own rich tapestry of culture, history, and consumer behavior. Navigating the marketing terrain in these regions requires a deep appreciation

In the world of content marketing, storytelling is a potent tool that can captivate audiences, evoke emotions, and forge connections. Let’s explore the art of storytelling and its role in engaging and inspiring your audience. Storytelling in Content Marketing: Emotional Resonance: Storytelling goes beyond presenting facts and figures; it’s about conveying your brand’s values, mission,