We Bridge China to the World.
China strategy, digital marketing, and PR for global brands.
Trusted Partner for Your China Growth.
Navigating China takes more than local expertise. We combine international perspective with on-the-ground China knowledge — bringing strategy, communications and digital execution together.
Meet Your China Partner →Trusted by 200+ brands
Need to…
Understand the market before you enter it.
We help brands evaluate opportunities, identify audiences, understand competitors and develop practical strategies for entering or expanding in China.
Explore Go-to-China Strategy →Build credibility where it matters.
From media strategy and press relations to product launches and thought leadership, we help international brands earn attention and strengthen their reputation in China.
Explore China PR →Navigate China’s unique social ecosystem.
China is highly social, but its digital ecosystem is different. We help brands understand local platforms, audiences and behaviors, and build strategies and content for WeChat, Xiaohongshu, Douyin and Weibo.
Explore China Social Media →Make your brand visible in the age of AI search.
As consumers increasingly use AI platforms to discover, compare and understand brands, visibility is moving beyond traditional search.
Explore China GEO →Turn global positioning into locally relevant campaigns.
We create integrated marketing strategies designed around Chinese consumers, platforms and business objectives.
Explore China Integrated Marketing →Take your story beyond China.
For Chinese companies expanding internationally, we provide cross-border PR and communications support to build visibility and credibility in global markets.
Explore Global PR →Our work
Strategy becomes valuable when it works.
What we do
01
Go-to-China Strategy
Market research, audience and competitor analysis, and strategic planning to build a practical roadmap for China.
02
China PR & Media Relations
Media strategy, press relations, and crisis management to build and protect brand reputation in China.
03
China Integrated Marketing
Integrated campaigns combining local insights, content, digital channels and activations to drive growth in China.
04
China Social Media
Local strategy, content and campaigns across WeChat, Xiaohongshu, Douyin, Weibo and China’s wider social ecosystem.
05
China GEO
Generative Engine Optimization to strengthen brand visibility across China’s AI search and answer ecosystem.
06
Global PR
Cross-border PR and media relations helping Chinese companies build visibility and credibility in global markets.
Expertise
Global perspective. Local execution.
International Brand Experience
We work with clients from Europe, the US and beyond, bringing international experience and local expertise to navigate China’s unique market and digital ecosystem.
Culture Fluency
We combine deep China expertise with a global perspective to create campaigns rooted in local culture and aligned with global brand values.
Agile, Result Driven
China speed meets German precision. We move quickly, execute with quality and stay focused on measurable outcomes that drive business results.
Insights
Understand China before you enter it.
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Social Media10 Ways WeChat Can Power Your B2B Marketing in China
Imagine meeting a potential customer at a trade show in Shanghai. They scan your QR code, open your product catalogue, read a customer case, register for…
China PR10 Tips for a Successful Media Interview
A media interview can be one of the most valuable opportunities in PR. It gives executives a chance to share expertise, build credibility and give their…
Thinking About China?
Whether you’re entering the market, rethinking your China strategy or looking for the right local partner, let’s talk.
Let’s Talk →