Insights
Practical perspectives on marketing, PR, social media, market entry, creators and brand building in China — from a team working across China and Europe.
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Social Media10 Ways WeChat Can Power Your B2B Marketing in China
Imagine meeting a potential customer at a trade show in Shanghai. They scan your QR code, open your product catalogue, read a customer case, register for…
China PR10 Tips for a Successful Media Interview
A media interview can be one of the most valuable opportunities in PR. It gives executives a chance to share expertise, build credibility and give their…
Go-to-China StrategyHow International Brands Should Approach China Market Entry
China is an opportunity — but not a copy-and-paste market. A practical sequence for the first twelve months.
Global PRThe European Media Landscape: an Opportunity and a Challenge
The expansion into Europe isn't merely an entry into new markets; it's also about entering different media ecosystems, a patchwork of languages, media habits, regulatory frameworks,…
Social MediaWeChat vs Xiaohongshu: Which Platform Is Right for Your Brand?
They are often mentioned together. They do almost opposite jobs.
China GEOHow to Be Cited by AI: What the UREVO Programme Taught Us About GEO
When ChatGPT recommends a product first, it cites a source. Earning that source is the work.
China PRWhy a Translated Press Release Is Not China PR
The media landscape works differently. So does the job of earning credibility in it.
KOL & InfluencersThe Biggest Influencer Is Not Always the Right One
Follower counts are the least useful number in a KOL brief. Here is what to look at instead.
Social MediaDouyin for International Brands: Entertainment First, Commerce Second
The platform rewards content people want to watch. Selling follows from that, not the other way round.
China Integrated MarketingLocalization Is Not Translation
Global brands do not need a new identity for China. They need a Chinese-market expression of the one they have.
Global PRWhat Chinese Brands Get Wrong About European Media
Lessons from placing walking pads, baby monitors and portable power in FAZ, Stern, CHIP and the Guardian.
China GEOWhere Chinese Consumers Ask AI — and What Brands Need to Do About It
AI-assisted search is reshaping discovery in China on different platforms, in a different language, with different sources.
Go-to-China StrategyThe First 90 Days: What a China Entry Programme Should Actually Produce
Before a single campaign runs, five deliverables decide whether the next year works.
China GEOGEO: Why It Matters for Brands Entering China
Search behaviour is evolving quickly. While traditional search engines once dominated how people found information, many users now turn directly to AI systems such as ChatGPT,…
China Integrated MarketingTop Trade Shows in China in 2026
Exhibitions in China are a great way for companies to meet new customers, find business partners, and learn about market trends. Additionally, they provide a platform…
Global PRThe Top 50 Most Popular Publications in Germany You Can’t Miss
Germany has a rich and diverse media landscape, from hard-hitting news outlets to stylish fashion magazines. This guide introduces 50 of the most popular and trusted…
China Integrated MarketingThinking About Expanding Your Brand to China?
If you’re looking to expand your brand into China, branding should be your first priority. China is a massive and unique market, full of opportunity but also full of competition.
Social MediaStep by Step Guide How to Create a WeChat Channel
WeChat has become a powerhouse in the world of social media, boasting over a billion monthly active users. One of its key features is WeChat Channels.…
Social MediaMastering WeChat: A Complete Guide to Effective Advertising
In today's digital age, social media platforms play a vital role in connecting businesses with their target audiences. Among these platforms, WeChat stands out as a…
China Integrated MarketingUnderstanding Marketing Strategies in Europe and China
Marketing is as much an art as it is a science, and in today's globalized world, understanding cultural nuances is paramount for successful campaigns. Europe and…
Social MediaUnveiling China’s Top 4 Social Media Apps
Unveiling China’s Top 4 Social Media Apps: A Digital Landscape Beyond the Wall China’s digital ecosystem is a world unto itself, brimming with innovation, creativity, and…
China Integrated MarketingThe Power of Storytelling in Content Marketing
In the world of content marketing, storytelling is a potent tool that can captivate audiences, evoke emotions, and forge connections. Let's explore the art of storytelling…
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