WeChat has become a powerhouse in the world of social media, boasting over a billion monthly active users. One of its key features is WeChat Channels. This is great for businesses to advertise and talk to the people they want to reach. In this article you will learn how to create a WeChat Channel, post content and how to share it.
What is WeChat Channel?
- WeChat Channels is a part of WeChat where businesses can share things with people who follow them.
- They allow users to publish articles, photos, videos, and more to engage with their followers.
- It’s like having a little social media page inside WeChat.
- Channels can be followed by users, increasing visibility and reach.
Create a WeChat Channel:
To advertise on WeChat Channels, you first need to create your own WeChat channel. Below is a detailed guide on setting up your WeChat Channel, connecting it to your official WeChat Account, and posting content:
Step 1. Log in to your WeChat account.
Log in to your WeChat account.
To get started, open the WeChat app and sign in to your personal account.
Even if you have an Official Account on WeChat, you need to create Channels using your personal account before you can link them to your brand.
Remember, if you want to link your Official Account and Channel account (they don’t link automatically), the admin of both accounts must be the same.
Step 2: Go to WeChat Channels.
After logging in, tap on the ‘Discover’ button on the main navigation bar. Then, select ‘WeChat Channels’ from the options.
This will take you to the WeChat Channels feed.
Step 3: Click on the person icon on the top right
In the top right corner of the WeChat Channels feed, you’ll find a small person icon. Tap on it, and you’ll see the option to create a new channel.
Step 4: Set up your WeChat Channel profile.
You’ll be asked to provide the following details:
- Name (use your brand name)
- Bio
- Gender
- Location
- Upload a photo (logo of your brand)
Fill in these details and click ‘create’.
Step 5 Account Management
To modify the Icon, Name, and Bio of your WeChat Channel, simply click on your “Company Name“. This intuitive feature enables you to customize your channel’s appearance and information, ensuring it accurately reflects your brand identity and engages your audience effectively.
Each WeChat Channel generates a distinctive QR Code automatically. To access yours, simply click on “My Channel QR Code.” This feature streamlines the process of sharing your channel and expanding your audience reach by providing an easy-to-use tool for promoting your content.
In the Account Management Section, you have the ability to change the admin of your WeChat channel account. This ensures that the right person is in charge of managing the channel’s activities and content.
Additionally, you can connect your WeChat channel to your official WeChat Account, Tencent Music, or WeCom. This integration allows for seamless sharing of content and enhances your reach across different platforms.
Create Content on WeChat Channel
High-quality content is key to attracting and retaining followers on WeChat Channels. The stuff people like the most on WeChat Channels is a lot like what you see on Douyin or TikTok.
When you create content on WeChat Channel experiment with different formats such as articles, videos, infographics, and polls to keep your content fresh and engaging.
What goes into a post on a WeChat Channel?
- You can upload p to 9 images
- Videos can be up to one hour long
Step 1: Upload a video or images
To upload your first content, simply click on the camera icon. Then, choose whether you want to upload images or a video to your WeChat Channel.
Once you’ve selected the image or video, you can enhance it by adding background music, text, or stickers.
Step 2: Add hashtags and location
Now, you have the option to include a brief description and a title. Additionally, you can enhance your post by adding:
- Hashtags (#Topics)
- Location
- Event details
- Product links
- Mentions of other WeChat Channels
Step 3: Share your content
Once you’ve uploaded all the information and published your post, you have the opportunity to share it further within the WeChat ecosystem. Here’s how:
- WeChat Moments: Share your post on your WeChat Moments to let your connections see it. Moments is a feature where you can share updates, photos, and videos with your friends and followers. It’s a great way to reach a wider audience within your social circle.
- WeChat Groups: Share your post in relevant WeChat Groups to engage with specific communities or interest groups. Groups on WeChat allow users to connect and interact with like-minded individuals, making them an ideal platform for sharing content related to specific topics or niches.
- WeChat Friends: Directly share your post with individual WeChat friends to ensure they see your content. This personalized approach can be effective for reaching out to specific contacts or stakeholders who may be interested in your post.
Check Your Success
WeChat provides analytics tools to track the performance of your channel and advertising campaigns.
Navigate to the Creator Center to access comprehensive statistics related to your WeChat Channel and content. Here, you can gain insights into various aspects of your posts, including who liked your videos, how many people shared them, and the average watching time.
Moreover, the Creator Center allows you to delve deeper into your audience demographics and preferences. You can explore factors such as the geographic distribution of your viewers, their age and gender demographics, and their interests. This granular level of insight enables you to tailor your content to better suit the preferences and characteristics of your audience.
In addition to monitoring the performance of individual posts, the Creator Center also provides overarching analytics that offer a holistic view of your channel’s performance over time. By tracking trends and patterns in your audience engagement metrics, you can refine your content strategy and optimize your efforts for greater impact.
Conclusion
In conclusion, WeChat Channels offer a dynamic platform for businesses to engage with their audience through rich content. Its popularity in China stems from its versatility and wide user base. Leveraging WeChat Channels provides a valuable opportunity to connect, share, and thrive in the vibrant digital landscape of China.
If you require any assistance in setting up a WeChat Channel or crafting content tailored to the Chinese audience, feel free to reach out to iSpiderMedia. As a leading marketing agency for China, we can assist you in setting up any social media account in the Chinese market.
